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The Coca-Cola Company introduced New Coke in 1985. Within three months of this introduction, negative consumer reaction forced Coca-Cola to reintroduce the original formula of

The Coca-Cola Company introduced New Coke in 1985. Within three months of this introduction, negative consumer reaction forced Coca-Cola to reintroduce the original formula of Coke as Coca-Cola Classic. Suppose that two years later, in 1987, a marketing research firm in Chicago compared the sales of Coca-Cola Classic, New Coke, and Pepsi in public building vending machines. To dothis, the marketing research firm randomly selected 10 public buildings in Chicago having both a Coke machine (selling Coke Classic and New Coke) and a Pepsi machine.

The Coca-Cola Data and a MINITAB Output of a Randomized Block ANOVA of the Data:

Building12345678910Coke Classic5211112039143317122110678New Coke9113641740123913767136Pepsi24821053560466012071109

Two-way ANOVA: Cans versus Drink, Building

SourceDFSSMSFPDrink26,264.33,132.134.41.028Building947,856.55,317.397.49.000Error1812,775.1709.73Total2966,895.9

Descriptive Statistics: CansVariableDrinkMeanCansCoke Classic97.2New Coke63.4Pepsi71.2

(a-1)Calculate the value of the test statistic andp-value.(Round "test statistic" value to 2 decimal places and "p-value" to 3 decimal places.)

(a-2)At the 0.05 significance level, what is the conclusion?

Reject H0

(b)What is the Tukey simultaneous 95 percent confidence interval for the following?(Negative amounts should be indicated by a minus sign. Round your answers to 2 decimal places.)

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