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The Coca-cola Company introduced New Coke in 1985. Within three months of this introduction, negative consumer reaction forced Coca-cola to reintroduce the original formula of
The Coca-cola Company introduced New Coke in 1985. Within three months of this introduction, negative consumer reaction forced Coca-cola to reintroduce the original formula of Coke as Coca-cola Classic. Suppose that two years later, in 1987, a marketing research firm in Chicago compared the sales of Coca-cola Classic, New Coke, and Pepsi in public building vending machines. To do this, the marketing research firm randomly selected 10 public buildings in Chicago having both a Coke machine (selling Coke Classic and New Coke) and a Pepsi machine. The Coca-cola Data and a MINITAB Output of a Randomized Block ANOVA of the Data: Building 1 2 3 4 5 6 7 8 9 10 Coke Classic 42 133 131 50 148 33 64 210 106 86 New Coke 6 110 54 12 43 11 34 160 57 147 Pepsi 33 95 105 45 45 45 76 122 79 96 Two-way ANOVA: Cans versus Drink, Building Source DF SS MS F P Drink 2 7, 208.5 3, 604.23 4.59 . 024 Building 9 51 , 209.2 5, 689 .91 7. 25 . 000 Error 18 14 , 132.2 785 . 12 Total 29 72 , 549.9Descriptive Statistics: Cans Variable Drink Mean Cans Coke Classic 100.3 New Coke 63.4 Pepsi 74. 1(b) What is the Tukey simultaneous 95 percent confidence interval for the following? (Negative amounts should be indicated by a minus sign. Round your answers to 2 decimal places.) x Answer is complete but not entirely correct. Confidence interval Coke Classic - New Coke (91.45) X 17.65 X Coke Classic - Pepsi (80.75) X 28.35 X New Coke - Pepsi (43.85) X 65.25 X w
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