The Coca-Cola Company is a global business that operates on a local scale, in every community where they do business. The term is second most well known after okay, making it recognizable in nearly all communities and cultures across the globe. The Company is able to create a global a global reach with local focus because of the strength of its system, which comprises the Coca-Cola Company and their more than 250 bottling partners worldwide.

a. Describe the distribution channel of Coca-Cola (1500 words).

b. Examine the advantages and disadvantages of its distribution channel.