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The Coca-Cola Company uses an EVA approach to performance measure which it calls economic profit. Go to Coca-Cola's website and view the 2007 Annual Report

The Coca-Cola Company uses an EVA approach to performance measure which it calls economic profit. Go to Coca-Cola's website and view the 2007 Annual Report on Form 10-K. Discuss the level of detail provided by the company on there financial position. Review how the auditors report on the companies internal controls. What is your assessment Coke's ROI, financial disclosures, internal controls and the impact of economic profits?

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