The Coca-Cola Company's Change Management Plan aims to transition to a sustainable, health-conscious lifestyle. It includes short-term goals, functional tactics, action plans, timelines, resources, organizational change management strategies, critical success factors, budget and financial forecasts, and a risk management plan. The program focuses on increasing awareness of sustainability initiatives, reducing environmental impact, innovation, and investing in new beverage offerings. Critical success factors include clear objectives, effective communication, commitment to sustainability, and collaboration. The proposed budget and financial forecasts cover research, development, communication, and risk management.

Explanation:

Short-Term Goals

• 1. Increase awareness of Coca-Cola's sustainability initiatives and health-conscious product offerings. Create a comprehensive communication and marketing plan highlighting the company's commitment to sustainability and health-conscious products.
• 2. Reduce the environmental impact of Coca-Cola's operations. Develop and implement sustainable sourcing and packaging practices in line with global standards.
• 3. Focus on innovation. Invest in research and developing new beverage offerings that meet consumer demands for healthier alternatives.
• Functional Tactics
• 1. Develop a comprehensive communication and marketing plan to promote the company's sustainability initiatives and health-conscious product offerings.
• 2. Establish sustainable sourcing and packaging practices.
• 3. Invest in research and development of new products.
• 4. Collaborate with industry experts and trade publications to gather data and insights.
• 5. Monitor competitor activity and analyze pricing trends in the market.
• 6. Monitor customer satisfaction levels and identify customer needs.

Action Plans

• 1. Develop a comprehensive communication and marketing plan highlighting the company's commitment to sustainability and health-conscious products. The plan should include strategies to reach target markets, a budget, and a timeline.
• 2. Establish sustainable sourcing and packaging practices. These practices should be consistent with global standards and aligned with the company's mission, vision, and values.
• 3. Invest in research and development of new products. Invest in internal and external resources to develop innovative beverage offerings that meet customer needs.
• 4. Collaborate with industry experts and trade publications to gather data and insights. Establish strategic partnerships to gain access to data and insights that can inform product and marketing decisions.
• 5. Develop a strategy for monitoring competitor activity and pricing trends. Develop metrics to monitor competitor activity and pricing trends in the market.
• 6. Monitor customer satisfaction levels and identify customer needs. Establish a metrics system to measure and analyze customer satisfaction.

Timeline

• ? Develop communication and marketing plan: 6 weeks
• ? Establish sustainable sourcing and packaging practices: 2 months
• ? Invest in research and development of new products: 3 months
• ? Collaborate with industry experts and trade publications: 4 weeks
• ? Monitor competitor activity and pricing trends: Ongoing
• ? Monitor customer satisfaction levels and identify customer needs: Ongoing

Resources

• ? Human Resources: Employees dedicated to developing communication and marketing plans, implementing sustainable sourcing and packaging practices, and investing in research and development of new products.
• ? Financial Resources: Budget dedicated to communication and marketing activities, research and development, and sustainable Sourcing and packaging.
• ? Equipment resources: Technology and equipment necessary to support research and development activities.
• ? Information Resources: Industry publications on sustainability, consumer trends, and competition.
• Organizational Change Management Strategies
• ? Training: Provide training and education to employees to ensure that they understand their roles and are equipped with the necessary skills to support the successful implementation of the proposed changes.
• ? Communications: Establish clear and concise communication plans to ensure all employees understand the changes, roles, and expected outcomes.
• ? Leadership: Establish a steering committee to guide and oversee the transition process.
• ? Measurement: Implement feedback mechanisms to assess the success of the changes and recommend improvements.

Key Success Factors

• ? Clear objectives: Establish clear and measurable goals aligned with the company's mission, vision, and values.
• ? Effective communication: Establish a robust communication plan to ensure all employees understand the changes and their roles.
• ? Commitment to sustainability: Ensure sustainability is embedded in the company's operations, from sustainable sourcing and packaging practices to developing health-conscious product offerings.
• ? Collaboration: Establish and maintain strategic partnerships to gain data and insights for decision-making.
• Proposed Budget and Financial Forecasts
• ? Research and Development: The budget for research and development should be allocated to fund activities such as hiring research staff, testing products, and developing technology.
• ? Communications and Marketing: The budget for communications and marketing activities should be allocated to fund promotional campaigns, advertising, and public relations.
• ? Sustainable Sourcing and Packaging: The budget for sustainable Sourcing and packaging should be allocated to fund activities such as switching to renewable energy, reducing plastic waste, and developing recyclable packaging.

Risk Management

• ? Ethical Risks: Implement a system to monitor and address ethical issues related to sustainability, such as worker exploitation and environmental pollution.
• ? Social Risks: Develop strategies to identify and address any potential social issues arising from the proposed changes.
• ? Financial Risks: Monitor competitor activity and market trends to identify potential financial risks to the business.
• ? Legal Risks: Monitor legislation and regulatory requirements changes to identify potential legal risks.

Contingency Plans

• ? Re-evaluate objectives: Regularly assess the objectives of the proposed changes and evaluate whether they are still relevant and achievable.
• ? Refine strategies: Regularly evaluate the strategies used to implement the proposed changes. Refine strategy as needed.
• ? Monitor progress: Regularly monitor the progress of the proposed changes and adjust the implementation plan based on the monitoring results.
• ? Identify risks: Regularly identify potential risks and develop contingency plans to address any issues that may occur

Create a budget table that is estimated.

I attach an example

The budget is a tool for planning, coordinating and controlling functions that are presented in quantitative terms, expressed in values and nancial terms, so that the actions carried out by a company are aimed at optimizing its resources and meeting the goals established in a determined time and under certain conditions (Redaccion Milfon'natos. 2018). Any change plan that you want to implement in a company entails costs which must be budgeted without the company incurring expenses that may affect the company's prots. As change management. it can be a risk and for successful we must consider the income and resources of the company. As we know. the Adidas company has a large number of employees and stores worldwide and this entails a considerable investment. For the implementation of the objectives that are expected to be achieved, we have established the following budget: Aim Period of Budget implementation Training Speed Technology Note: The implementation period is taken into consideration from the planning to the review of results to establish the budget