The coffee chain Second Cup is considering opening caf style dispensaries for cannabis. Your job is to write part of the media plan including the situation analysis, and target analysis Second Cup has made the decision to do this - you need to help them maximize the opportunity. For the Situational Analysis please include a) Economic trends: good economy, better marketing budgets. b) Social and demographic trends: aging population and cultural diversity. c) Technology trends. d) Market size and growth: stable, growing, declining. e) Regional variations. (if any) g) Consumer data: current users and new users. h) Consumer behaviour: customer loyalty, product benefits consumers want, frequency of purchase. i) Competitor analysis: market share trends and marketing activity assessment. j) SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats For the Target Analysis - use a variety of sources, use the following as a guide for what to cover. Please answer the question - who should the target for this launch be. Provide rationale to support your discovery. Demographic Life stage Ethnicity/Heritage Behavioral Passions Industry (i.e. agriculture) Geographically Location Based A25-54 Moms with kids age 2-5 Hispanics etc. Visited brand website looking for recipe ideas Men who love cooking Boutique farmers University kids in the Ontario People within 500 Ft. of competitor's store