Question
The college basketball tournament is set to begin in March. With a fixed capacity of 1700 seats in the basketball arena, the focus is on
The college basketball tournament is set to begin in March. With a fixed capacity of 1700 seats in the basketball arena, the focus is on maximizing occupancy for the tournament.
Historical data shows that if the seats are offered at a low price of $ pL=25 per seat, all 1700 seats will be sold. The arena is also contemplating offering one of three high prices for the same seats: $ p2=50 per seat, $ p2=75 per seat, or $ p2=100 per seat. Demand at each of these high prices (i.e., p2) is normally distributed such that: if the high rate of $ 50 is offered, then =1000 and =300; if the high rate of $ 75 is offered, then =900 and =300; and if the high rate of $ 100 is offered, then =800 and =300.
Show all calculations and complete the table below.
High Price | Protection level (seats) | Booking limit (seats) | Demand Lost (seats) | Expected Sales at high- rate (seats) | Capacity Utilization (%) | Expected Total profit ($) |
$ 50 | ||||||
$ 75 | ||||||
$ 100 |
Based on the results in the table, answer the following questions:
- Which high price should be chosen if the manager wants to offer the maximum number of seats to those willing to pay the low price of $ 25?
- Which high price should be chosen if the manager wants to minimize the demand lost (in seats)?
- Which high price should be chosen if the manager wants to maximize capacity utilization?
- Which high price should be chosen if the manager wants to maximize the expected total profit?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started