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The Colombia's airline Avianca facing bankrupt, besides pandemic, what are the key reason and strategic mistake to make it declines and the way to avoid
The Colombia's airline Avianca facing bankrupt, besides pandemic, what are the key reason and strategic mistake to make it declines and the way to avoid this kind of strategic mistake.
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Potential Reasons for Decline 1 High Fixed Costs Airlines have significant fixed costs including aircraft maintenance and personnel Any disruption suc...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
