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The command-and-control approach to management has become less and less viable in recent years (Groysberg and Slind, 2012). Globalization and new technologies have reduced the

The command-and-control approach to management has become less and less viable in recent years (Groysberg and Slind, 2012). Globalization and new technologies have reduced the effectiveness of a strictly directive style of leadership (Groysberg and Slind, 2012). A change in five long term business trends including economic change, organizational change, global change, generational change and technological change has forced the shift from one-sided corporate communication to a more interactive organizational conversation (Groysberg and Slind, 2012). Hamm (2006) reiterates the importance of clear and direct communication on the organization's shared vision of the company's goals, priorities and opportunities. Leaders ought to take charge of communication regarding organizational structure and hierarchy, financial results, time restraints and corporate culture (Hamm, 2006). Furthermore, Drucker (2008) tells us that communication and participation from team members depends on the team's design. The baseball team, football team and tennis doubles team each has its own characteristics and limitations (Drucker, 2008).

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Based on this, describe how social and digital changes have impacted the communication in the organization that you have worked in? How communication in your organization has facilitated the strategic decision making in the organization?

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