The communication team at Masking Up has done a phenomenal job with its crisis communication efforts. They developed a strategic communication plan beforehand, which helped them to be authentic, transparent, and in control while shifting messaging from crisis-focused to future-focused solutions. Which of the following could the team have implemented as a public-facing crisis communication measure before the crisis even began? Train potential company spokespersons not to comment on questions related to crisis situations. Recover from the effects of past crises before beginning to address a new one. Create a website or web page to address crisis concerns should they arise. Prepare to fire any employees who compromise the crisis management process