The companies: Redbud Roots: Founded in 2017, Redbud Roots is Michigan's premiere craft cannabis cultivator, producer, and supplier. Offering over 30 products covering the entire spectrum of the cannabis field, Redbud Roots is your source for both medical and adult-use cannabis products. The product line includes: Fresh Thyme: We have a simple mission at Fresh Thyme: to improve the way our communities eat by offering fresh and healthy food at amazing values. Fresh Thyme Market was borm from a genuine desire to help people live better and healthier lives. We cut through conflicting, unreliable, and constantly changing information to provide you with real, healthy solutions at real, affordable prices. We strive to be a trusted resource by offering a wide variety of local, natural, and organic options alongside all your fatorite brands. We 'll meet you, wherever you are in your journey, to make living better a reality. Content Areas 1. Situation analysis of product offering and specific sub-category - Category definition and Consumer Decision Tree. - Side by side SKU analysis of Redbud Roots and Fresh Thyme versus at least three competitors: positioning of category, = of aku's (can use fractions to communicate), pricing differences, sub-categories, etc. - Picture this section as a large funnel- large amounts of information going in, and growth strategies coming out 2. THC and CBD offering and sub-category focus - 4 growth strategies that have emerged from the analyais - Target markets (use segmentation variables), points of differences, positioning of company - What are the ideas you have derived that will help the company grow? - Relate your findings to the class learning outcomes. 3. Merchandising strategy and tactics - Take your sub-category and go with it - 4 elements of marketing mix strategies (product, price, place, promotion) and merchandising tactics to suggest - Get into the weeds here, and put it all together - Be creative, think innovatively, understand your target customers/ generations, etc. - Your ideas! - Be specific and be detailed 4. Clarity of communication - Spelling and proofing count