The Company Business Model Generation As-Is Reading: Textbook Business Model Generation, Chapter 1, page 14-51. Cinemark : Customer Relationships and Customer Segments Customer Segments Mass market: A business mode that focuses on mass markets doesn't group its customers into segments. Instead, it focuses on the general population or a large group or people with similar needs. For example, a product like a phone. Niche market: Here the focus is centered on a specific group of people with unique neeos ano trans. Here the value propositions distribution channels, and customer relationships should be customized to meet their specific requirements. An example would be buyers of sports shoes. Segmented: Based on slightly different needs, there could be different groups within the main customer segment. Accordingly, you can create different value propositions, distribution channels, etc. to meet the different needs of these segments Diversified: A diversified market segment includes customers with very citterent needs. Multi-sided markets: this includes interdependent customer segments. For example, a credit card company caters to both their credit card holders as well as merchants who accept those cards. Customer Relationships Personal assistance: you interact with the customer in person or by email, through phone call or other means. Dedicated personal assistance: you assign a dedicated customer representative to an individual customer. Self-service: here you maintain no relationship with the customer but provides what the customer needs to help themselves. Automated services: this includes automated processes or machinery that helps customers perform services themselves. Communities: these include online communities where customers can help each other solve their own problems with regard to the product or service. Co-creation: here the company allows the customer to get involved in the designing or development of the product. For example, YouTube has given its users the opportunity to create content for its audience