The company for whom you work recently engaged some marketing consultants to conduct marketing research for them on customers' attitudes towards their core product range. The consultants have now concluded their research, and the findings have just been presented in a final report. When reading the report you note that the research method used by the consultants was Focus Group Interviews (FGIs), and that they had based their conclusions on data collected from 3 FGIs, each comprising 10 respondents.

1. Comment on the methodology employed by these research consultants, e.g., is it appropriate, inappropriate, and why/why not?

2. Assess the likely usefulness of their findings, and how they might be used.