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The company has just hired a new marketing manager who insists that unit sales can be dramatically increased by dropping the selling price from $8
The company has just hired a new marketing manager who insists that unit sales can be dramatically increased by dropping the selling price from $8 to $7. The marketing manager would like to use the following projections in the budget: Year 2 Quarter Year 3 Quarter Data 1 2 3 4 1 2 Budgeted unit sales 50,000 70,000 115,000 75,000 85,000 100,000 Selling price per unit $7
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