The company I chose was Ford Motor Company. Their Cash and cash equivalents was $25.13 billion. Their Receivables balance was $38.72 billion. Ford Company's receivable turnover is 10.2, compared to the industry norm of 10.0. A high accounts receivable turnover ratio is a positive sign for the business, while a low ratio is a poor sign. A high turnover ratio indicates that the business has a high percentage of customers who are converting their outstanding debt into payments. That is, they are paying their bills in a timely manner. Financial ratios: Earnings per share: $1.63 Return on investment: 10.3% Return on equity: 15.1% Ford's Cash or Cash Equivalents are the most liquid of all assets found on the company's balance sheet. It is used in calculating many of the firm's liquidity ratios and is a good indicator of the overall financial health of a company. Companies with a lot of cash are usually attractive takeover targets. Cash Equivalents are balance sheet items that are typically reported using currency printed on notes. Ford's cash and cash equivalents balance is healthy, at $25.13 billion. Ford's earnings per share is 1.63, increasing year to year. EPS indicates how much money a company makes for each share of its stock and is a widely used metric for estimating corporate value. A higher EPS indicates greater value because investors will pay more for a company's shares if they think the company has higher profits relative to its share price. Ford's return on investment is 10.3%, compared to industry average of 8%. If an investment has a high ROI percentage, it takes a longer amount of time before investors receive any money back. Investments with a lower ROI percentage often result in quicker returns. Ford's return on equity is 15.1%, compared to industry average of 12%. The higher the ROE, the better a company is at converting its equity financing into profits