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the company is amazon A. International Products What are the company's international product line objectives? Are they sound? Is the current product line meeting the

the company is amazon

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A. International Products What are the company's international product line objectives? Are they sound? Is the current product line meeting the international objectives? Should the international product line be stretched or contracted upward, downward, or both ways? Which international products should be phased out? Which international products should be added? What are the international buyers' knowledge and attitudes toward the company's and competitors' product quality, features, styling, brand names, and so on? What areas of International product and brand strategy need improvement? Is the company well organized to gather, generate, and screen new-product ideas? Does the company do adequate international concept research and business analysis before investing in new ideas? Does the company carry out adequate international product and market testing before launching new products

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