THE COMPANY IS AMAZON. YOU CAN FIND INFORMATION ONLINE.

Use your confirmed Company Selection (Amazon) for case study of the following discussion questions. AMAZON. INC

1. Questions to Ask CEO About Valuation If you were directed to make a visit to a companys CEO for the purpose of obtaining information in addition to the 10K to complete a valuation of that companys common stock, what questions would you ask and why?

2. Non-Operating Assets Is it important to address the value of non-operating assets in arriving at an estimate of the value of equity per share? Why? Offer an example from your company?

3. Increasing Value of Firm Assume the board of directors of the firm where you are CEO is calling for an increase in the value of the firm, what would you do to respond positively to that direction?