The company is Coca-cola and the issue is low customer satisfaction. Developing a message involves considering the audience that will receive your news. Discuss who the audience is, the size and demographic of the members, their stakes in your problem and solution, expectations and preferences, and their potential reaction to your proposal. Include a discussion of how this might impact your message, and provide relevant examples in your conversation. In response to peers, discuss whether you agree with the analysis of the audience and how this would impact the delivery of the message.