The company is Coca-Cola and the product are sugar-free and plant base products

The PM's directive at this point is for you to develop a 24-month pro forma that demonstrates the potential profitability of the new product or service in an income statement. You will use the Module Six Assignment Template linked in the Guidelines for Submission section to complete this assignment.

You may use the current company's income statement to project what can be added to the company's profitability. This can be found in the company's 10-K. Look to other companies in the marketplace with products or services similar to the one you are proposing as a basis for your projections. Additionally, you may use the company's current year numbers and key assumptions based on your analysis of the market to project into the future. Remember, these numbers are purely speculative.

In the template, you will specifically address the following:

• Previous fiscal year: Identify historical information for the previous fiscal year.
• 24-month projections: Speculate projections for 24 months.
• Explanation of assumptions: Explain how you were able to speculate appropriate assumptions.