The company is Costco

KPIs are actions that are measurable and show a connection between the desired outcomes and the marketing mediums.

"First understand your question/symptom/problem from a systemic perspective before you throw a new KPI at it."

Write: at least two KPIs and show the progression of the KPIs in a timeline. You may prepare this in a timeline/chart KPIs and the desired outcome are all interrelated. In your timeline (3 months, 6 months, or 12 months) show the anticipated incremental changes of the KPIs for each time period in order to meet the final successful outcome.