Question
The company is evaluating several facets of CRM systems. These facets and their relative importance are listed below: Contact Management 20% Reporting 15% Predictive Analysis
The company is evaluating several facets of CRM systems. These facets and their relative importance are listed below:
| Contact Management | 20% |
| Reporting | 15% |
| Predictive Analysis | 15% |
| Marketing Automation Integration | 10% |
| Lead Management | 10% |
| Mobile | 2.5% |
| Social | 2.5% |
| Cost | 25% |
Each vendor's ability to meet these criteria is rated on a scale of 1 to 5. With 5 indicating good alignment, and 1 indicating poor alignment.
show a a weighted decision model that evaluates these CRM systems.
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Business Intelligence
Authors: Efraim Turban, Ramesh Sharda, ...more
2nd Edition
013610066X, 9780136100669
