The company is miss'es clean and i need 200 300 word explanation please and below information about new productAfter careful thought, I think a viable and great new product that Miss'es clean professional cleaning company can offer is a disinfectant fogging cleaning service that uses a certified organic sanitizing solution to cold fog a room to reach all the nooks and crannies and even the farthest corner of the room. This new product - an organic solution that is 100% natural biocide formulated with botanical extracts is clearly in line with the principles of Miss'es of using natural and safe products that are non-toxic and environmentally friendly. By performing cold fogging using an organic sanitizer will allow saturating an entire room with a microbial substance that can purify and remove pathogens from the air, as well as from surfaces within the room. This method is particularly effective in combating pathogens, specifically those that are airborne or carried in respiratory droplets, such as the flu virus or COVID-19 coronavirus. In as far as the levels ofproduct is concerned, the corebenefit of this product in relation to the customer's needs is that it provides a thorough cleaning of the room/house which not only includes cleaning of the dust but also eliminating harmful pathogens such as bacteria and viruses. Then, the actual product is the certified organic sanitizing solution that is made from 100% natural biocide formulated with botanical extracts. Miss'es can also offer to sell or an option to rent the electric fogging equipment (fogger) that is used to spray the organic solution into a fine mist. The augmented component to this product is to offer a full 100% satisfaction guarantee to its customers which means if the customer is not happy with the product or service, Miss'es will re-do the service or possibly offer a refund within 24 hours. This is in line with Miss'es currently offers to its customers and is reflective of the company's dedication to customer satisfaction. Furthermore, a strong augmented component to this product and service is that it willprovide the much needed peace of mind to customers knowing that their room/house has undergone a "deep" clean to keep them safe from viruses and bacteria not only on floor surfaces but also in the air.Furthermore, this new product and service (disinfectant fogging cleaning service that uses a certified organic sanitizing solution) actually makes a lot of sense for Miss'es to offer because first and foremost, the company is already in the professional cleaning business, and also because they already have an established name and brand and offering this product and service will be easy for them to promote, market and incorporate into their product offering, not to mention people these days pay more importance to hygiene and cleanliness brought about by the Covid 19 pandemic. I believe the target market for this product will still be the same - residential and commercial sector,however, Miss'es can further narrow down their target market specifically to students and families and also professionals who are probably busy and don't have much time to clean their houses by themselves. In addition, Miss'es can focus on industries such as hospitals and hotels/resorts because it is in their best interest to keep their guests/patients as well as staff safe from the threat of viruses and bacteria. And as the threat of airborne pathogens is ever so increasing, there will be a continuous demand and a rising surge in spending for professional cleaning services as well as cleaning products.

3. A detailed explanation of the new product branding and pricing. Will the new product carry identical company branding or will it be altered given a different customer group or a different wanteed? What will packaging look like? What pricing strategy do you suggest? Why? You should explain how this makes sense given the company and the target market. How will pricing of the new product compare to the company's current products (that you detailed in Assignment #1). 7 marks