the company is pepsico they want a coherent report my fist time doing one this reports. i dont know how to start this what needs to be answer

i) An overview of the firm

a. Describe what the firm does and identify sources of sales and operating income

b. Analyze firm performance over time, explain why you analyze what you analyze

c. Analyze recent investing and financing activities/initiatives, if any

ii) An overview of the industry

a. Identify competitors/peers and why you select them

b. Explain the rationale behind the financial ratios you chose to evaluate

c. Compare with competitors/peers

d. Compare with the industry