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The company name I have chosen is Tesla. Please help me with this. Student Instructions: Complete the following information about the organization and products and/or
The company name I have chosen is Tesla. Please help me with this.
Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan. Company Profile Company Name: Industry: Major products and/or services (names, types): Products and/or services your marketing plan will focus on: Target customers: Distribution channel(s): Headquarters (city, state, country): Year founded: Number of employees: Annual revenue (estimated) Key competitors: . Link to Web site: Link to Yahoo! Finance information page (for public companies): Market Segmentation and Targeting What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? What are the key segments within this market? Identify and briefly describe 1-3 segments that this company serves. Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities? Situation and Company Analysis Economic Environment Discuss factors that affect your consumers' purchasing power and spending patterns What is the economic Situation and Company Analysis Economic Environment Discuss factors that affect your consumers' purchasing power and spending patterns. What is the economic environment that you are operating in? Is it a growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like? Technical Environment The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence you consumers and competitors. Industry environment What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use? Competitive Environment How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one. What is your advantage over competitors? Is the market large enough to support you and competitors? Political Environment Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licenses and regulations that you should be aware of? Do you need to win support to be able to operate? SWOT Analysis Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below. Strengths Weaknesses Does the organization have a weak brand presence? Does the organization have a strong brand presence? Are resources insufficient for marketing SWOT Analysis Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below. Strengths Weaknesses Does the organization have a weak brand presence? Does the organization have a strong brand presence? Are resources insufficient for marketing activities? What resources are available for marketing activities? Does the the company have unique products or services that satisfy the needs of their target market? Does the company lack distinctive products or services? What makes the company's products or services unique? What value is brought to customers? Do current products or services fail to satisfy the needs of customers? Do current products or services fail to bring value to customers? Opportunities Threats What is the unique opportunity that the company is trying to take advantage of? What are the tactics that competitors use to pursue customers? Does the target market have any unfulfilled needs that the company can satisfy? What are the strengths of the company's biggest and or emerging competitors? Are there emerging target markets with needs that the company can satisfy? In what ways are the competitors' products or services superior to the company's offerings? Are there ways the company and its competitors can benefit by working together? How are competitors likely to respond to any changes in the way the company markets? Are there opportunities for collaborating with customers to build brand presence? Is the company behind in adopting new technologies for marketing? Describe and analyze if market demand is increasing? Describe any ways in which international competitors are taking away market share? . Are there changes in the government regulations that will affect the company? What do customers dislike about the company? Describe and analyze if market demand is decreasing? Describe any emerging global issues that will affect the company? Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan. Company Profile Company Name: Industry: Major products and/or services (names, types): Products and/or services your marketing plan will focus on: Target customers: Distribution channel(s): Headquarters (city, state, country): Year founded: Number of employees: Annual revenue (estimated) Key competitors: . Link to Web site: Link to Yahoo! Finance information page (for public companies): Market Segmentation and Targeting What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? What are the key segments within this market? Identify and briefly describe 1-3 segments that this company serves. Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities? Situation and Company Analysis Economic Environment Discuss factors that affect your consumers' purchasing power and spending patterns What is the economic Situation and Company Analysis Economic Environment Discuss factors that affect your consumers' purchasing power and spending patterns. What is the economic environment that you are operating in? Is it a growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like? Technical Environment The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence you consumers and competitors. Industry environment What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use? Competitive Environment How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one. What is your advantage over competitors? Is the market large enough to support you and competitors? Political Environment Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licenses and regulations that you should be aware of? Do you need to win support to be able to operate? SWOT Analysis Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below. Strengths Weaknesses Does the organization have a weak brand presence? Does the organization have a strong brand presence? Are resources insufficient for marketing SWOT Analysis Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below. Strengths Weaknesses Does the organization have a weak brand presence? Does the organization have a strong brand presence? Are resources insufficient for marketing activities? What resources are available for marketing activities? Does the the company have unique products or services that satisfy the needs of their target market? Does the company lack distinctive products or services? What makes the company's products or services unique? What value is brought to customers? Do current products or services fail to satisfy the needs of customers? Do current products or services fail to bring value to customers? Opportunities Threats What is the unique opportunity that the company is trying to take advantage of? What are the tactics that competitors use to pursue customers? Does the target market have any unfulfilled needs that the company can satisfy? What are the strengths of the company's biggest and or emerging competitors? Are there emerging target markets with needs that the company can satisfy? In what ways are the competitors' products or services superior to the company's offerings? Are there ways the company and its competitors can benefit by working together? How are competitors likely to respond to any changes in the way the company markets? Are there opportunities for collaborating with customers to build brand presence? Is the company behind in adopting new technologies for marketing? Describe and analyze if market demand is increasing? Describe any ways in which international competitors are taking away market share? . Are there changes in the government regulations that will affect the company? What do customers dislike about the company? Describe and analyze if market demand is decreasing? Describe any emerging global issues that will affect the companyStep by Step Solution
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