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the company that i choose is Nestle TASK 2 Research the unrelated diversification of your company and select up to four business areas in this

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the company that i choose is Nestle

TASK 2 Research the unrelated diversification of your company and select up to four business areas in this category (unrelated). Then, use the Boston Consulting Group (BBG) Matrix (see exhibit 6.4 in the textbook) to complete a simulation exercise on portfolio management In the below table, hypothetically assign a relative market share (e.g. 10X, 2X, 0.2X, etc.) and an industry growth rate (e.g. 2%, 12%, 20%, etc.). Then, indicate if the company has starts, questions marks, cash cows, and/or dogs in their portfolio. Finally, complete the table below with this information. Table 2. Unrelated diversification Unrelated business Hypothetical industry growth rate Hypothetical market share Category (start, questions mark, cash cow, or dog)

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