The company that I have selected for this assignment isApple. The product that I selected is the iPhone.

Pricing Strategy

Briefly describe pricing for your product or service. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

• how sensitive are your customers to changes in price?
• What revenue do you need to break even and achieve profitability?
• What does the price say about your product in terms of value, quality, and prestige?