The company that I picked is Lyft

1. What is the business of company (i.e., what products and/or services are delivered?)

2. What is this company's competitive advantage? (Why would a customer choose to purchase products from this company rather than others?)

3. What are the plans to service customers in the future (i.e., any future products)?

4. What is their current financial situation and long-term outlook?

5. What kinds of jobs are available at this company?

6. What is the corporate culture like? (Are there opportunities for career growth? Any labor rights issues? Any scandal company is involved in?)

7. What strategies do you recommend for this organization to sustain competitive advantage in the industry?

8. At the moment, what special challenges does this company face and how is the chosen strategy responding to these challenges?

9. What implementation problems do you envision? (related to 8#)

10. How could the firm avoid or solve these problems?

The following website are particularly good locations for the company and industry information.

-Security and exchange commission EDGAR

-CNN

-The wall street journal

-Business week

-Yahoo finance