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The company that you manage has invested $5 million in developing a new product, but the development is not quite finished. At a recent meeting,

The company that you manage has invested $5 million in developing a new product, but the development is not quite finished. At a recent meeting, your salespeople report that the introduction of competing products has reduced the expected sales of your new product to $3 million.

If it would cost another $1 million to finish development and make the product, should you go ahead and do so?

Briefly explain using marginal benefit and marginal cost

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