THE Company to use is - ALASKA AIR GROUP INC

What is your firms (company-wide) cost of capital? What is the cost of capital of its divisions?

Most ideally, Id like your results to be presented in a simple tabular form, such as:

Analyze the performance of your company:

For the past three years:

Compare you companys stock performance to that of its competitors (and/or industry) and the U.S. economy (a graph of cumulative stock returns is perfectly sufficient. Almost all the finance websites have the capability to do such graphs.)

Describe the economic reasons why the performance of your company and that of its competitors may differ.

For the most recent year only:

(most importantly) compute the Economic Value Added (on company-wide AND divisional levels) of your company. For the company-wide EVA, I want you to compute and discuss both Market Value- and Book Value-based EVAs. For the divisional EVAs, only the Book-Value-based EVAs are needed.

For the EVA discussion, I want to see your results presented in organized table(s) NOPLAT calculation followed by Invested Capital computation, followed by an estimate of EVA.

Based on your analysis, provide a final assessment of the companys performance. Answer questions like: Has your company been run efficiently? Did it create or destroy value recently? What explains its past performance? Do all divisions contribute to value creation? Could your company increase its value? How?

DATA AND SOURCES TO GET ADDITIONAL INFORMATION

NOTE: FOR ANY OTHER DATA NEEDED. USE ANY WEBSITE OF YOUR CHOICE AND ADD THE LINK OF THE SITE.

The below information is from yahoo finance

Beta (5Y Monthly) 1.44

(v) Get access to 40+ years of historical data with Yahoo Finance Plus Essential. Valuation Measures 4 Curreney in uso A Download Yahoo Finance Plus Essential access required. Learn more yahoolt Celebrate the season with savings This Black Fritay get $120 off an a year of Yatiou Finance Mius See Statistics Help for definitions of terms used. Data Diselaimer Help Suggestiens Privaev Dashbeard fis (7) Trusted Precious Metals Source Money Metals Exchange px Data Disclaimer Help Suggestions Privacy Dashboard [D Privacy About Our Ads Terms Sitemap - f in 8 2022 Yahoo. All rights reserved, Colby OPEN 8AM-8PM 1915 South Range Avenue, Colby Time Period: Dec 31, 2018 - Nov 13, 2022 Currency in USD Alaska Air Group, Inc. (ALK) NYSE - NYSE Delayed Price. Currency in USD 46.270.98(2.07%)47.50+1.24(+2.68%) At close: 04:00PM EST After hours: 04:12PM EST Your Real Estate Team The Bryson Smith Team Show: Income Statement Income Statement All numbers in thousands Get access to 40+ years of historical data with Yahoo Finance Plus Essential. Get access to 40+ years of historical data with Yahoo Finance Plus Essential. Get access to 40+ years of historical data with Yahoo Finance Plus Essential. (v) Get access to 40+ years of historical data with Yahoo Finance Plus Essential. Valuation Measures 4 Curreney in uso A Download Yahoo Finance Plus Essential access required. Learn more yahoolt Celebrate the season with savings This Black Fritay get $120 off an a year of Yatiou Finance Mius See Statistics Help for definitions of terms used. Data Diselaimer Help Suggestiens Privaev Dashbeard fis (7) Trusted Precious Metals Source Money Metals Exchange px Data Disclaimer Help Suggestions Privacy Dashboard [D Privacy About Our Ads Terms Sitemap - f in 8 2022 Yahoo. All rights reserved, Colby OPEN 8AM-8PM 1915 South Range Avenue, Colby Time Period: Dec 31, 2018 - Nov 13, 2022 Currency in USD Alaska Air Group, Inc. (ALK) NYSE - NYSE Delayed Price. Currency in USD 46.270.98(2.07%)47.50+1.24(+2.68%) At close: 04:00PM EST After hours: 04:12PM EST Your Real Estate Team The Bryson Smith Team Show: Income Statement Income Statement All numbers in thousands Get access to 40+ years of historical data with Yahoo Finance Plus Essential. Get access to 40+ years of historical data with Yahoo Finance Plus Essential. Get access to 40+ years of historical data with Yahoo Finance Plus Essential