*The company we are using is MercadoLibre ticker symbol MELI, we will compare it to Amazon ticker symbol AMZN.

1) List your company and the competitor you will use as a comparison.

2) What is the primary Business Level Strategy your company currently employs (Cost Advantage or Differentiation)?

3) From either Chapter 4 or Chapter 5 (depending on your answer to #1), Describe how your company is achieving its strategy (list the key factors that your company is using to achieve their selected Business Level Strategy --- ie. economies of scale, product innovation, etc. - make sure you list those factors that align with the primary Business Level Strategy).

4) Is this strategy currently working for the company?

5) How do you know (compare at least 3 financial metrics from our online Business Acumen training with one competitor)? Attach the Financial Statements you used to compare metrics for your company and your competitor of choice along with your answers. ---- For your financial metrics, avoid using raw numbers like Revenues or Expenses and use ratios or margins. Explain what the metrics you use mean and how they support your answer to question #5.