What would you recommend the Colgate Palmolive company to do in the next five years to strengthen its value creation? Make a list of five actions, and support them. 

How do you think these recommendations will affect the financial performance of the company?

There are six types of digital media channels; Search engine marketing, Online PR, Online partnerships, Interactive advertising, Opt-in email marketing, and Social media marketing.

Recognize and interpret how the characteristic of each type of digital media channel