The comparison of financial measures or ratios of the same company over a period of times is superior to the use of rule-of-thumb measures. Choose... Choose... Interim financial statements are subjected to a full audit by an independent auditor. Choose... - The comparison of financial measures or ratios of the same company over a period of times is superior to the use of rule-of-thumb measures Form 10-Q refers to the annual report filed with the SEC. Choose... - Choose... - Rule-of-thumb measures are the best standards of comparison in financial performance evaluation. 10:39 AM