The comparisons between traditional media and social media often results in lines being blurred. Technological advances and the introduction of various social media platforms such as Twitter, Facebook, Instagram, Snapchat, and LinkedIn has made the navigation process very complex and difficult. At the same time, these platforms have changed the way information is reported. An individual fan or player can distribute information instantaneously but are often not held to the same standard as a media professional. Do ethics for reporters and writers in traditional media differ from those for reporters in the social media area? What information would you suggest athletes consider when attempting to protect their "personal brand" in the new world of social media?

Provide information with detailed explanation. Also provide relevant citations and references to support the question.