The complete set of all products offered by a firm is called its A) product mix B) product line depth C) product line. D) product categories. E) product breadth Internet buyers are sometimes surprised to see online retailers using information about their past purchases to customize promotions targeted to them the next time they visit the retailer's website. The retailer is using the information so A) increase the share of wallet from their best customers B) create traffic in their brick-and-mortar stores C) reward customer loyalty. D) comply with Homeland Security requirements E) shift from a general merchandise retailer to a private-label retailer What is a microblog? A) a blog service that supports only short posts B) a blog nun by a small business C) a blog that supports only links to other posts D) a blog whose owner doesn't post very often E) a blog that targets a very small consumer group Model Six is a chain of priced models across the United States. They face heavy competition for the tourist sollars and some inghts their models are only half full. Other nights they have to turn away guests because there are no vacancies. Assuming their offerings are comparable to the competition in terms of room quality and services. Model Six should use ____________ to fill the unused rooms A) service forecasting tools B) a capacity correlation system C) a service management system D) a yield management system E) capacity maintenance tools Zappos, an online shoe company, knows shoes are typically a() ________good with consumers often spending time comparing alternatives. It overcomes that aspect of search process by offering a free, no -questions- policy A) specialty B) shopping C) convenience D) ritual E) impulse