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The computer maker Lenovo started in China but has since expanded lis operations. In addlition to purchasing IBMs PC dlivision and Motorola's handset unit, it
The computer maker Lenovo started in China but has since expanded lis operations. In addlition to purchasing IBMs PC dlivision and Motorola's handset unit, it established parallel headquarters in both Bejfing and North Carolina. This is an example of which global entry strategy? Muliple Choice franchlse joint venture Strategic alliance exporting direct investment 
The computer maker Lenovo started in China but has since expanded lis operations. In addlition to purchasing IBMs PC dlivision and Motorola's handset unit, it established parallel headquarters in both Bejfing and North Carolina. This is an example of which global entry strategy?
Muliple Choice
franchlse
joint venture
Strategic alliance
exporting
direct investment
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Service Management Operations, Strategy, Information Technology
Authors: James A Fitzsimmons, Mona J Fitzsimmons
6th Edition
0077228499, 9780077228491
