Answered step by step
Verified Expert Solution
Question
1 Approved Answer
The computer market can be divided into laptops, personal computers, mainframes, and tablets. This market can also be broken down by the types of users
The computer market can be divided into laptops, personal computers, mainframes, and tablets. This market can also be broken down by the types of users who will use each of these types of devices. Which term refers to this process of dividing markets?
a.market segmentation
b.micromarketing
c.perceptual mapping
d.positioning
a.market segmentation
b.micromarketing
c.perceptual mapping
d.positioning
Step by Step Solution
There are 3 Steps involved in it
Step: 1
The detailed answer for the above question is provided below Market Segmentation Definition Market segmentation is the process of dividing a larger ma...
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Management And Organisational Behaviour
Authors: Laurie Mullins
7th Edition
0273688766, 978-0273688761
