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The _ _ _ _ _ _ _ _ concept holds that consumers will favor goods and services that offer the most in quality, performance,
The concept holds that consumers will favor goods and services that offer the most in quality, performance, and innovative features.
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societal marketing
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
