The concept of content" is a primary focus in the marketing world. For this assignment, you are to explore what is meant by the term content is king." In a concisely written paper, answer the following:

Within marketing, what do we mean by content?

Include three examples of content using screen shots to capture the essence of the content. All three figures should fit on one page.

What are examples of how content is used in owned, earned, and paid media? (Be sure to discuss all three.)

Why is the concept of content important for engaging with target audiences?