Question
the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have
the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.
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Contemporary Sport Management
Authors: Paul M. Pedersen, Lucie Thibault
6th Edition
1492550957, 978-1492550952
