Question
The condensed income statement for the Sandhill and Paul partnership for 2020 is as follows. Sandhilland Paul Company Income Statement For the Year Ended December
The condensed income statement for the Sandhill and Paul partnership for 2020 is as follows.
Sandhilland Paul Company
Income Statement
For the Year Ended December 31, 2020
Sales (270,000 units)$1,350,000Cost of goods sold864,000Gross profit486,000Operating expensesSelling$315,000Administrative175,500490,500Net loss$(4,500)
A cost behavior analysis indicates that 75% of the cost of goods sold are variable, 42% of the selling expenses are variable, and 40% of the administrative expenses are variable.
Paul was a marketing major in college. He believes that sales volume can be increased only by intensive advertising and promotional campaigns. He therefore proposed the following plan as an alternative to Sandhill's: (1) increase variable selling expenses to $0.59 per unit, (2) lower the selling price per unit by $0.25, and (3) increase fixed selling expenses by $43,000. Paul quoted an old marketing research report that said that sales volume would increase by 60% if these changes were made. Compute the net income under Paul's proposal and the break-even point in dollars.
Please help!
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started