Question
The condensed income statement for the Wildhorse and Paul partnership for 2020 is as follows. Wildhorseand Paul Company Income Statement For the Year Ended December
The condensed income statement for the Wildhorse and Paul partnership for 2020 is as follows.
Wildhorseand Paul Company
Income Statement
For the Year Ended December 31, 2020
Sales (270,000 units)$1,350,000Cost of goods sold900,000Gross profit450,000Operating expensesSelling$315,000Administrative175,500490,500Net loss$(40,500)
A cost behavior analysis indicates that 75% of the cost of goods sold are variable, 42% of the selling expenses are variable, and 40% of the administrative expenses are variable.
Paul was a marketing major in college. He believes that sales volume can be increased only by intensive advertising and promotional campaigns. He therefore proposed the following plan as an alternative to Wildhorse's: (1) increase variable selling expenses to $0.59 per unit, (2) lower the selling price per unit by $0.25, and (3) increase fixed selling expenses by $49,000. Paul quoted an old marketing research report that said that sales volume would increase by 60% if these changes were made. Compute the net income under Paul's proposal and the break-even point in dollars.(Round intermediate calculations to 4 decimal places, e.g. 15.2515 and final answers to 0 decimal places, e.g. 2,520.)
AmountNet income$ 42800
Break-even point$
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