The connection between good ethics and good business or producing a profitable business is simple, people want to be able to trust who they are doing business and spending money with. It can be beneficial for a business to pIactice good ethics because it shows that the business not only value their brand but they also value those who invest in their brand. Aside from being able to trust those we do business with: we also feel more asst when we know we are valued. A business displays value by providing good customer services, establishing policies of protection and appreciation for employees, and leading the company in the right direction ethically. A reputation for ethical business practices establishes trust with the stakeholders who depend on the integrity of an organization and the dedication to straighttom'aniness in all practices. Building a solid reputation and gaining the trust of the people takes a lifetime but it can all be ruined in the blink of an eye