The Consumer brand/company/product category you would like to focus on. No BIG company will be allowed. Choose something much smaller. Local business is good. The consumer-behavior-relevant issue you would like to examine. Include some background of the topic, reasons for choosing it and the overall goal of your project. The proposed methodology you would use in your project. Qualitative or Quantitative? Online Survey is suggested What consumer-related strategic implications you would like to obtain.