Question
The Consumer Division is one part of Violet Corporation. The Consumer Division reported income of $112,000 on an investment in operating assets of $800,000 for
The Consumer Division is one part of Violet Corporation. The Consumer Division reported income of $112,000 on
an investment in operating assets of $800,000 for Year 1. The division expects this level of performance to continue
for Year 2. Senior management of Violet Corporation has asked the Consumer Division to consider adding a new
service line that would result in the following additional revenues and costs:
Revenues
$
240,000
Variable expenses
110.000
Direct fixed expenses
70.000
Average operating assets
500.000
Required:
1) Compute the ROI that would be generated by the new product line.
2) Compute the ROI for the Consumer Division without the new product line.
3) Compute the Consumer Division's residual income without the new product line and with the new product line.
The target ROI is 11%
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