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The consumer journey is a more connected way companies are approaching consumer decision- making. This model often uses automation, proactive personalization, contextual interaction and journey
The consumer journey is a more connected way companies are approaching consumer decision-
making. This model often uses automation, proactive personalization, contextual interaction and
journey innovation. The key goal(s) is (are) to
a. move customers to the loyalty loop faster
b. shorten or eliminate the consider and evaluate steps
c. improve a companys CSR position
d. all of the above
e. a and b only
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