The Consumer Value Framework (CVF) illustrates the factors shaping consumption-related behaviors and ultimately determines the value associated with consumption.(Total 5 mark)

a. Explain the internal influence based on the CSV. Use an example to explain your answers.

b. Explain the external influence based on the CSV. Use an example to explain your answers.

2. How is culture learned? Briefly, describe the quartet of institutions responsible for communicatingCore Societal Values (CSV) using an example from your country context.(5 marks)

3. Consumers practice selective perception instead of processing all stimuli to which they are exposed. Based on an example explain the concept of selective perception and the importance for marketers to have a good understanding of this concept.(5 marks)