Question
The context for the exam is the following case that we discussed in class: (Bombardier) Benoit Aubert, Simon Bourdeau, and Brett Walker. Successfully Navigating the
The context for the exam is the following case that we discussed in class:
(Bombardier) Benoit Aubert, Simon Bourdeau, and Brett Walker. "Successfully Navigating the Turbulent Skies of a Large-Scale ERP Implementation," Product number: HEC035-PDF-ENG (2012), Harvard Business School Publishing.
- Based on information in the case, what value discipline, or combinations of value disciplines, is Bombardier espousing?
- Provide justifications for the one(s) you choose, and against the one(s) that you do not choose.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
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