Question
The contrast between mass marketing and one-to-one marketing illustrates that segments become more _______ as they increase in size. a. heterogeneous b. favorable c. homogeneous
The contrast between mass marketing and one-to-one marketing illustrates that segments become more _______ as they increase in size.
a. heterogeneous
b. favorable
c. homogeneous
d. unfavorable
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c homogeneous As market segments inc...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
