The conversion rate is

The number of conversions per page view

The percentage of conversions per page view

The number of visitors who convert

The percentage of visitors who convert

True or False: The most common way to assign credit to advertising efforts is through simplistic, last$-$click attribution.

True

False

True or False: Most email marketers recommend that email address collection be "opt$-$out" and require an action like clicking on a check box to be unsubscribed to emails.

True

False

True or False: In the Google Ads hierarchy, campaign management occurs in the accounts level.