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The core challenge of global strategy is simultaneously achieving cost efficiencies and responding to the demands of local markets. That is, to be truly successful
The core challenge of global strategy is simultaneously achieving cost efficiencies and responding to the demands of local markets. That is, to be truly successful as a global company, firms must blend elements of global and multidomestic strategies. Effectively, all global firms should always pursue some form of a transnational strategy
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Stage Management
Authors: Lawrence Stern
10th Edition
0205006132, 978-0205006137
